10 Must-Know Social Media Strategies for Churches in 2025

In today’s digital world, social media isn’t just an add-on—it’s a vital part of how churches connect with their communities. Whether it’s sharing Sunday services, promoting events, or encouraging people midweek, a strong social media strategy can make all the difference.

Here are 10 essential strategies every UK church should know for 2025.

1. Choose the Right Platforms

Not every social media platform is right for every church. Focus on where your community is already active. For most UK churches, that means Facebook, Instagram, and possibly YouTube. TikTok might also be relevant if you’re aiming to reach younger audiences.

2. Post Consistently

Consistency builds trust and keeps your audience engaged. Aim for 3-4 posts per week as a starting point. Remember: quality over quantity—one great post is better than three rushed ones.

3. Embrace Video Content

Short-form videos are here to stay. Use Instagram Reels, Facebook Stories, and YouTube Shorts to share quick messages, behind-the-scenes moments, or highlights from your services.

Videos make your church feel more real and relatable.

4. Showcase Your Community

Don’t just post announcements—share stories. Feature volunteers, ministries, and testimonies that show the heart of your church. This helps people see that your church is more than just Sunday mornings.

5. Plan Content Around Key Dates

Think about seasonal events like Christmas, Easter, and harvest festivals. Plan posts ahead of time to make the most of these opportunities. Use a simple calendar to map out important dates and campaigns.

6. Use Engaging Visuals

A good photo or graphic can stop the scroll. Use real photos from your church rather than stock images wherever possible. Tools like Canva can help you design engaging graphics that match your brand.

7. Encourage Interaction

Ask questions, run polls, and invite comments. Social media is a two-way street—engagement helps build community and signals to the platform’s algorithm that your posts are worth showing to more people.

8. Keep It Personal and Authentic

People connect with people, not just organisations. Share short updates from your pastor, behind-the-scenes photos, and honest reflections. Show the human side of your church.

9. Include Clear Calls to Action

Always make it clear what you’d like people to do next. Whether that’s attending a service, signing up for an event, or joining a small group, end your posts with a simple call to action.

10. Review and Adjust

Regularly review what’s working and what’s not. Check which posts get the most engagement and adjust your strategy accordingly. Social media is always changing, so stay flexible and keep learning.

Take the Next Step

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Final Thoughts

Social media is one of the best tools to share your church’s message and build real connections. With the right strategy, you can reach more people, share hope, and grow your congregation.

Start small, stay consistent, and don’t be afraid to experiment. If you’d like help developing a tailored social media plan, get in touch—we’re here to help.